about me

chroma - the purity of a colour or its freedom from white or grey

nima - thread or yarn

My mission (after sustainability) is to bring you good colour. Every single colour I dye up has been carefully considered and tested against the palette. It takes me many iterations to get it just right. I love how colour is so chameleon-like. It influences our mood, it can make us look sick or vibrant, it changes according to what it's next to. It has cultural significance and history. It creates its own atmospheric world.

The easy solution is to stick to neutrals, with maybe a pop or two of colour. Job done. But if you want to be a little more adventurous, well, I've done the hard work for you.

 - Vicky Streater